Pure Hana Nui: Waihona Waiwai Kūʻai by Ouzhu Huang and Qinjie Lu

Pure Hana Nui: Waihona Waiwai Kūʻai by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Pure Hana Nui: Waihona Waiwai Kūʻai

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Pure Hana Nui: Waihona Waiwai Kūʻai

Kikokikona Puke: ʻO Pure kahi hoʻolālā waihona no kahi puna wai holoholona hānai. ʻO ke uliuli a me ke keʻokeʻo nā waihoʻoluʻu nui, me ke uliuli e hōʻike ana i ka wai a me ke keʻokeʻo e hōʻike ana i ka maʻemaʻe. Ua paʻi ʻia nā kaha kiʻi pālākiona ʻelua o nā ʻaoʻao ʻelima o ka huahana ma luna o ka pahu, i hiki ai i ka poʻe kūʻai e ʻike i ke ʻano pololei o ka mea i loko, ʻoiai ʻo ia mau ʻano like e lawelawe ana hoʻi i mea hoʻonani. Hōʻike kahi uliuli e kiʻekiʻe mālie ana i ka wai holo maʻemaʻe. Ua ana ʻia ka pahu he 300 i ka 210 i ka 220 mm, a ua hana ʻia me ka papahele nūpepa uhi lepo me ka papa ʻivi ʻelepani, ke kiʻiʻoniʻoni māhaehae ʻole, ke pulupulu momona, a me ka pepa hana noʻeau.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Pure Hana Nui: Waihona Waiwai Kūʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Pure Hana Nui: Waihona Waiwai Kūʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Pure Hana Nui: Waihona Waiwai Kūʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020