Changle Ka Hana Nui: Ka Hōʻeha Waiʻona by Hai Xia Huang

Changle Ka Hana Nui: Ka Hōʻeha Waiʻona by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Changle Ka Hana Nui: Ka Hōʻeha Waiʻona

by Hai Xia Huang

Client: Yuto Group

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Ka Hana Nui: Ka Hōʻeha Waiʻona

Kikokikona Puke: ʻO Changle kahi hoʻolālā hōʻeha no kahi waina olakino Kina. Hana ʻia ka pahu waho me ka pepa mahaʻoi a hiki ke pelu palahalaha no ka lawe ʻana, a laila hui koke ʻia ma ka hale hoʻopiha. ʻO ka pelu ʻana i ka pahu, mālama ia i ke kikoʻī hoʻouna a me ke kumukūʻai. Hōʻike nā kiʻi i kahi kumulāʻau uliuli mau e ulu ana i luna a me waho, me kahi papahele Ganoderma, he kaohao a me nā puʻu ʻo Nanshan. Hoʻokomo pū ʻia ʻo Longan, medlar, a me Angelica dahurica i loko o ke kiʻi. Hoʻohana ʻia nā waihoʻoluʻu retro māmā. He 100 me 100 me 270 mīkalima ka nui o ka pahu a mālama i kahi ʻōmole 500 mililita.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Changle Ka Hana Nui: Ka Hōʻeha Waiʻona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Changle Ka Hana Nui: Ka Hōʻeha Waiʻona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Changle Ka Hana Nui: Ka Hōʻeha Waiʻona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun