ʻO Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe na Elephant Design and Himalaya Wellness he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe
na Elephant Design and Himalaya Wellness
Mea Kūʻai: Himalaya Wellness
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #117150Ka Hoʻolālā
E Pili Ana iā Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe
ʻO Himalaya Sheet Mask he hoʻolālā pahu no ka ʻeke ʻili wehe helehelena i loko o ka māhele mālama kino pilikino. Uhi kēia ʻōnaehana i ʻelima ʻano like ʻole a hoʻohana i ka pālea kala ʻālohilohi, kahi ʻano huaʻōlelo pāʻani a me kahi memo waena i ke kanaka ponoʻī. Hōʻike nā kiʻi i nā mea maoli o ka huahana ma ke ʻano palupalu. Ua paʻi ʻia ka ʻeke ma ka CMYK, keʻokeʻo a me ʻehā mau kala Pantone kūikawā. Ua hoʻopau ʻia ka logo a me ke kiʻi me ka waikala hinuhinu ʻāpana, ʻoiai ka ʻili i koe he pōʻele. Ua manaʻo ʻia ka hoʻolālā e hoʻokipa i nā mea kūʻai ʻōpio ma nā mākeke honua.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Himalaya Sheet Mask ʻO ka ʻEke ʻIli Wehe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Nā Ana a me ka Hoʻopili
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Nā Lepili
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- ʻEnehana Hana
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Pilikia Hoʻolālā
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Noiʻi
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Hoʻoulu Manaʻo
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Ka Lōʻihi o ka Papahana
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Kaʻina Hana
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Nā Lālā Hui
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Nā Kuleana Kiʻi
- All designs and images are created by Elephant Design.
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