Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu by Mason Wang

Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu

Kikokikona Puke: ʻO ka Family Series he hoʻolālā hōʻiliʻili no ka Baijiu ʻono maotai, i hana ʻia no nā hanana nui ʻehā o ke ola ma ka moʻomeheu Kina kahiko: ka male ʻana, ka hānau ʻana, ka lā hānau, a me ka hoʻokiʻekiʻe ʻoihana. Hoʻohana kēlā me kēia hōʻiliʻili i nā waihoʻoluʻu ʻulaʻula a me ke gula, nā waihoʻoluʻu i pili i ka hoʻolauleʻa a me ke kūlana kiʻekiʻe. ʻO nā kumu kiʻi, aia i loko ʻo ka luan a me ka feng no ka male ʻana, ke kylin no nā keiki, ka iʻa carp a me ka moʻo gula no ka hoʻokiʻekiʻe ʻoihana, a me ka lāʻau paina a me ka manu crane keʻokeʻo no ke ola lōʻihi. Hana ʻia nā ʻāpana hōʻailona o ka ʻōmole me ke alaminuma zinc i hoʻoheheʻe ʻia me ke ʻano relief a me ka uhi gula. Hoʻopau ʻia ka pōʻai pāʻani ʻelua-ʻāpana ke wehe ʻia, kōkua kēia i ka pale ʻana i ka hoʻopunipuni.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Family Series Ka Hana Nui: Ka Hōʻiliʻili no ka Baijiu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd