Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui by Yingbo Qiao

Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2021

Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award Kala Winner in Hoʻolaha Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui

Aia ʻo Don't Lose Your Bicultural he hoʻolaha kūʻai hoʻohui i hana ʻia no kekahi lawelawe kīwī lāhui. Aia i loko o kēia hoʻolaha ʻ ewalu mau paʻi kiʻi, a ua kākau ʻia kēlā me kēia poʻo inoa ma ka ʻōlelo like ʻole: Pukikī, Pākē, ʻAlapia, Rukia, Iapana, Palani, Italia a me Hindi. Hoʻohana ka nānā ʻana i ka pixel art a ua kūkulu ʻia ma luna o ke kumu hoʻāʻo kīwī, e pili ana i ka manawa o ka nalowale. Ua hui pū ʻia nā hōʻailona o nā ʻāina komo e hana i kiʻi hoʻokahi a ʻokoʻa. ʻO ka pahuhopu, ʻo ia ka paipai ʻana i nā kaiāulu malihini e mālama i kā lākou mau ʻōlelo a me ko lākou hoʻoilina.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Don't Lose Your Biculutural Hana Nui: Hoʻolaha Kūʻai Hoʻohui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao