Lays Heartwork Hana Nui: Kāleu Hoʻolaha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.
KalaHoʻolaha· 2021
Lays Heartwork Hana Nui: Kāleu Hoʻolaha
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Kala Winner in Hoʻolaha Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Hana Nui: Kāleu Hoʻolaha
Book Text: ʻO Lays Heartwork he kāleu hoʻolaha i haku ʻia no ka waihona inoa ʻo Lays i ka wā o ka maʻi ahulau Covid-19. Mahalo ka kāleu i ka poʻe e hana ana ma hope o ke kahua ma loko o ke kaulahao waiwai o Lays, e komo pū ana nā mahiʻai, nā limahana hale hana, nā mea hoʻokele kaʻa hao, nā mea kūʻai aku a me nā limahana hoʻolako. Hoʻohui ʻia nā waihoʻoluʻu ʻālohilohi a me ka manaʻolana me nā leka pololei o ka mahalo ma waena o ka hoʻolālā ʻeke. Lilo kēlā me kēia ʻeke i hōʻike hoʻohanohano no nā limahana kaiāulu i mahalo ʻole pinepine ʻia me ke alo. ʻO ka manaʻo ka hōʻike ʻana ʻaʻole wale he hana paʻakikī kēia hana o kēlā me kēia lā, he hana naʻau nō hoʻi ia.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Lays Heartwork Hana Nui: Kāleu Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lays Heartwork Hana Nui: Kāleu Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Lays Heartwork Hana Nui: Kāleu Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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