Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu

Kikokikona Puke: ʻO Lipton Pop Art Special Edition kahi hōʻiliʻili o nā ʻāpana inu liʻiliʻi i hoʻolālā ʻia no ka mākeke Rūsia. Loaʻa i kēlā me kēia ʻāpana 250 ml nā kiʻi ʻālohilohi i hoʻoulu ʻia e ke ʻano wiwo ʻole o ka Pop Art a me nā ʻano o nā mea pena kiʻi kaulana. Hui pū ʻia kēia kiʻi pena kala nui me ke ʻano hoʻokipa a noʻonoʻo pāpālua o ka inoa kālepa Lipton. ʻO ka pahuhopu, ʻo ia ka lawe ʻana mai i kahi ʻāpana o ka ʻike hōʻikeʻike kiʻi i loko o nā hale kūʻai, a e kōkua i ka hōʻeke e kū kaʻawale ma waena o nā papa lako paʻapū. He māmā a maʻalahi ke lawe ʻana o ke ʻano liʻiliʻi, no laila, kūpono ka inu no ka inu ʻana i ka wā e holo ana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lipton Pop Art Special Edition Ka Hana Nui: Ka Hōʻeke ʻĀpana Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release