ʻO Tazo Refresh ʻOhi Wai Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Tazo Refresh ʻOhi Wai Inu
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo Design & Innovation
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #118943Ka Hoʻolālā
E Pili Ana iā Tazo Refresh ʻOhi Wai Inu
ʻO Tazo Refresh ka hoʻolālā pahu no kekahi laina o nā kī hau makaʻukau e inu ai. Hoʻokumu ʻia ka laina ma luna o ʻekolu ʻono kaulana o ka māka, i kapa ʻia ʻo Zen, Awake a me Passion. Ua hōʻoia ʻia nā kī he mea kanu maoli a ʻaʻohe waihoʻoluʻu hana a mea ʻono hana. Hāʻawi ʻia ka pahu ma nā ʻōmole 12 ʻaunakala no ka lawelawe hoʻokahi a me 42 ʻaunakala no ka lawelawe lehulehu i hana ʻia me ka plastika hoʻohana hou 100 pākēneka. Hui pū ʻia nā waihoʻoluʻu ʻaʻamu o nā mea ʻāpana me ke keʻokeʻo e hōʻike maopopo i kēlā me kēia ʻono hou ma ka papa hoʻikeʻike. Ke manaʻo nei ka hoʻolālā e mālama i nā mea kūʻai o kēia manawa a e hoʻowalewale i kekahi lehulehu makemake huakaʻi hou aku.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Tazo Refresh ʻOhi Wai Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tazo Refresh ʻOhi Wai Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tazo Refresh ʻOhi Wai Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Nā Lepili
- Packaging, Beverage
- Hoʻoulu Manaʻo
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Nā Lālā Hui
- PepsiCo Design & Innovation
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
