ʻO Out Here It's Dew Papahana Hoʻolaha na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KeleaweHoʻolaha· 2021
Out Here It's Dew Papahana Hoʻolaha
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo Design & Innovation
Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119164Ka Hoʻolālā
E Pili Ana iā Out Here It's Dew Papahana Hoʻolaha
He papahana hoʻolaha ʻo Out Here It's Dew i hana ʻia no kahi hōʻailona inu momona kīnowai a i kuhikuhi ʻia i ka poʻe hoihoi i nā hana ma waho ma ka ʻĀkau Waena o ʻAmelika Hui Pū ʻIa. Hoʻoikaika ke papahana i nā kānaka e hauʻoli i ka inu i ka wā e hahai holoholona ai, lawaiʻa, holo waʻa, a hele hikiwawe ai. Ua hoʻomaka ke papahana me kahi manawaleʻa i uku hou ai i ka iwakālua kālā no nā palapala ʻae hahai holoholona a me ka lawaiʻa no ka makahiki 2020. Ua kūkulu kahi hana kiʻi paʻi i kahi waihona kiʻi nui no ke kūʻai aku ma nā hale kūʻai, ka pūnaewele kaiaulu a me ka hoʻolaha ma waho o ka home. Ua koho ʻia hoʻokahi wahi e hōʻike ai i ka pūnāwai mua, ke kauwela a me ka hāʻule lau i loko o hoʻokahi paʻi kiʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Out Here It's Dew Papahana Hoʻolaha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Out Here It's Dew Papahana Hoʻolaha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Out Here It's Dew Papahana Hoʻolaha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Hoʻoulu Manaʻo
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Nā Lālā Hui
- PepsiCo Design & Innovation
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
