Gula Hoʻolaha · 2021
Pepsi For The Love Of It Hoʻolaha Hoʻokūkū Kūʻai
by PepsiCo Design and Innovation
- A' Design Award Gula 2021 in Hoʻolaha
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Hoʻolaha Hoʻokūkū Kūʻai
He hoʻolaha kūʻai ʻo Pepsi For The Love Of It i hana ʻia no ka mākeke Pākē. Ke kau nei ka hoʻolaha i kahi pūʻulu o ʻeono mau hoʻolālā kini inu. Hōʻike kēlā me kēia kini i kahi haʻuki a hana leʻaleʻa ʻokoʻa, e like me ka hoʻomākaukau kino rhythmic, ka pōpeku pākaukau, ka luʻu synchronized a me ka shuttlecock a i ʻole ka hū wili. Pili nā kini ʻē aʻe i ke mele a me ka hulahula, e like me ka hoʻoilina o ka hōʻailona ʻo Pepsi. Hoʻohana ka hōʻiliʻili i nā waihoʻoluʻu kaulana o Pepsi ma ke ʻano wiwo ʻole a hoʻohuli manaʻo. Ma o nā hoʻolālā kini like ʻole, hiki i kēlā me kēia mea kūʻai ke koho i ka mea e kūlike ana me kona mau makemake pilikino.
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Pepsi For The Love Of It Hoʻolaha Hoʻokūkū Kūʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi For The Love Of It Hoʻolaha Hoʻokūkū Kūʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Pepsi For The Love Of It Hoʻolaha Hoʻokūkū Kūʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
