Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino by Genki Forest

Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino

Alienergy he ʻōmole no ka mea inu hoʻoikaika kino kōk ʻole. Hoʻohana ka hoʻolālā i kahi kini alumini lahilahi, he 58 mm ka laula, he 58 mm ka hohonu a he 142 mm ke kiʻekiʻe, e paʻa ana i 330 ml. Ua koho ʻia ka alumini no ka mea hiki ke hana hou ʻia a hoʻohana hou ʻia me ka pono. He kiʻi ʻalien, i kaha ʻia ma ke ʻano he hoʻonui ʻana o ka hōʻailona pāʻoihana, ke hana nei i ke kiʻi nui a hoʻopili hou ʻia ma ka laina huahana holoʻokoʻa. He pālika kala maʻemaʻe, nā laina pololei, nā ʻano ʻanoʻano geometric a me nā hōʻike metala e hāʻawi ana i ke kini i kahi hōʻike ikaika ma ka papa. Hōʻike ka papahana ʻike i ke ʻano kōkū ʻole.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Alienergy Energy Drink Hana Nui: ʻŌmole Mea Inu Hoʻoikaika Kino e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang