Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 A' Design Award Palatina in Hoʻolālā ʻUhi Competition Category.
PalatinaʻUhi· 2021
Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia
Client: Nosigner
A' Design Award Palatina Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #119471The Design
About Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia
ʻO Yamamotoyama kekahi o nā mea kālepa kī kahiko loa a paʻa loa ma Iapana. ʻO ia ka mea mua i kūʻai aku i ke kī ʻōmaʻomaʻo i kēia lā. Me ka manaʻo o Return to the origin of Edo, ua hoʻolālā hou ʻo NOSIGNER i nā pūʻolo no ka mālama ʻana i ka moʻomeheu kī maʻamau a hāʻawi i ka wā e hiki mai ana. No ka hana hou ia lakou me ka hoomau ana i ka nani o ka moolelo kahiko, NOSIGNER i kuhikuhi i na waihooluu kahiko a me ke ano o na owili me na piko liilii mua o Yamamotoyama a me ke kaila calligraphy o Edo.
The Recognition
About the A' Design Award Palatina
Ua lanakila ka hoʻolālā Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Yamamotoyama ʻo Ka Pūʻolo Kī Hou I Kapa ʻia i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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