East Travel Hana Nui: Ka Wahī Mea Inu ʻOna by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2021
East Travel Hana Nui: Ka Wahī Mea Inu ʻOna
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #119511The Design
About East Travel Hana Nui: Ka Wahī Mea Inu ʻOna
East Travel he hoʻolālā wahī no ka baijiu, he wai ʻona kīʻaha kuʻuna Kina. Hoʻohana ka ʻōmole i kahi ʻano aniani pōʻai maʻalahi e maʻalahi ai ka hana nui ʻana. Hoʻohālike ʻia ka pani i ka nalu wai, he kuhikuhi i ka wai maikaʻi kiʻekiʻe i hoʻohana ʻia i ka hoʻoinu ʻana. Hana ʻia ka lepili me ka pepa kūikawā, a ua keleawe ʻia ke kiʻi a me ka inoa o ka huahana. Hana ʻia ka wahī o waho me ka bagasse i kaomi ʻia, ka ʻaʻaʻa i koe ma hope o ka hoʻoulu ʻia ʻana o ke kō, he mea e palaho maoli ana. Huki ka hoʻolālā mai ka moʻomeheu kanaka Kina a me nā ʻano hana hoʻoinu kuʻuna.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā East Travel Hana Nui: Ka Wahī Mea Inu ʻOna i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā East Travel Hana Nui: Ka Wahī Mea Inu ʻOna he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā East Travel Hana Nui: Ka Wahī Mea Inu ʻOna e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
