Love Art Hana Nui: Hoʻolaha by Daniel da Hora

Love Art Hana Nui: Hoʻolaha by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KeleaweHoʻolaha· 2024

Love Art Hana Nui: Hoʻolaha

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award Keleawe Winner in Hoʻolaha Category

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Colors

The Design

About Love Art Hana Nui: Hoʻolaha

Ma kāna hoʻolaha mua loa, ke hoʻomaka nei ʻo Winghook i kahi hana wiwoʻole a noʻeau me ka manaʻo e hana i kahi ʻōlelo kani nui. Me ka hoʻohana ʻana i kahi hui pololei o ka hoʻoponopono kikohoʻe a me ka wehewehe hou ʻana o ka noʻeau, hoʻokomo ʻo Winghook i nā hana kaulana mai ka Mōʻaukala Noʻeau i loko o kāna moʻolelo. Ma o ka hoʻoponopono akamai ʻana, hoʻokūkū ka hoʻolaha i nā mea nānā e ʻike i nā mea kūpono ʻole, me ka pololei a me ka nānā ʻana i nā kikoʻī. Ma ka hoʻopili ʻana i nā mea kahiko kamaʻāina me nā hoʻololi hou, ʻaʻole wale ʻo Winghook e kono i ka noʻonoʻo akā ke hōʻoia nei nō hoʻi i kona akamai i ka mālama ʻana i ka pono o nā waiwai noʻeau.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Love Art Hana Nui: Hoʻolaha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Love Art Hana Nui: Hoʻolaha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Love Art Hana Nui: Hoʻolaha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.