Diablo Black Lepili Waina by Ximena Ureta

Diablo Black Lepili Waina by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Diablo Black Lepili Waina

by Ximena Ureta

Client: Concha y Toro

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #119906

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Colors

The Design

About Diablo Black Lepili Waina

ʻO Diablo Black he lepili waina i hana ʻia no kekahi waina Kile mai ka ʻāina ʻo Maule. Hōʻike ka lepili i ka Diabolo ma ke ʻano he kiʻi kikowaena, e hōʻike ana i kahi ʻano pouli, pohihihi a maiau hoʻi. Ua paʻi offset ʻia ka lepili ʻano cone me ʻehiku waihoʻoluʻu kūikawā ma luna o ka pepa pili iho, a ua hoʻopau ʻia me ka ʻōpala gula matt, ke kāpala a me ka pena UV satin. Pono nā hoʻāʻo pinepine ʻana e paʻi i nā waihoʻoluʻu ma luna o ka ʻōpala gula ʻālohilohi, i ʻike ʻia ai ka helehelena ma waena o nā ʻeleʻele, nā ʻulaʻula a me ke gula me kahi ʻano puhi ʻia. Hoʻohui ka hoʻolālā i ka moʻomeheu waina me ka ʻuhane hōʻailona hou.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Diablo Black Lepili Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Diablo Black Lepili Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Diablo Black Lepili Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez