Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

HaoHoʻolaha· 2021

Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Hao Winner in Hoʻolaha Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika

ʻO Wa Lana Waqfa (e kū) he hōʻike politika i kēlā me kēia lā e nānā ana i nā nūhou o kēia manawa. Hōʻomaʻamaʻa ia i kahi hanana nūhou a wehewehe hohonu. Hana ka hui hoʻolālā i ka hoʻololi hou loa (hoʻomaka, keʻena hana, nā kiʻi ma loko o ka hōʻike, hoʻolauleʻa...) e hōʻike pono i ka manaʻo o ka hōʻike, e pili ana i ka "hōʻomaʻamaʻa" a me ka "kū" ma kahi kumuhana. Hōʻomaʻamaʻa ka hua palapala mua o ka inoa o ka hōʻike i ka hua palapala mua o ka hua ʻōlelo ʻelua e lawe i ka manaʻo o ka hōʻomaʻamaʻa a me ka ʻimi ʻike. ʻO ka laina lōʻihi ma ka hopena o ka hua ʻōlelo ʻelua e hōʻike ana i ka hoʻomaha (ka inoa o ka hōʻike).

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Wa Lana Waqfa Brand Hōʻike Kelewikiona Politika no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk