Organic Lepili Waina by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2021

Organic Lepili Waina

by Ximena Ureta

Client: MontGras

A' Design Award Gula Winner in ʻUhi Category

32,969

Verified Award Winner

Verify Award Status for #120237

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Organic Lepili Waina

He hoʻolālā lepili waina ʻo Organic i hana ʻia no kahi hōʻailona waina i hōʻoia ʻia he organika a he vegan hoʻi. Ua hoʻoulu ʻia ka lepili e ka pūnaewele kaiaola mālama iā ia iho o nā māla waina organika, i ulu ʻia me ka ʻole o nā kemikala a me nā huahana synthetic. Na ia kaulike kūlohelohe e pale i nā kumu waina mai nā mea ʻino a me nā maʻi, a kākoʻo hoʻi i ke olakino o nā hua waina. Ua paʻi ʻia ka lepili ma ka pepa hana hou i hōʻoia ʻia me ʻehā mau waihoʻoluʻu kūikawā, me ka hoʻohana ʻana i ka paʻi offset kikohoʻe me nā hoʻopau silkscreen a me kahi varnish pale. Pani nā kiʻi ʻāluʻalu i paʻi ʻia i ke kāpili metala, no laila ua ʻalo ʻia nā ʻili metala.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Organic Lepili Waina i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Organic Lepili Waina he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Organic Lepili Waina i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer