Miltos Botchan Ressha Ka Pahu Kokoleka by Yuta Takahashi

Miltos Botchan Ressha Ka Pahu Kokoleka by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2021

Miltos Botchan Ressha Ka Pahu Kokoleka

by Yuta Takahashi

Client: Miltos

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Miltos Botchan Ressha Ka Pahu Kokoleka

ʻO Miltos Botchan Ressha he pahu kokoleka i hana ʻia no ka hui pū ʻana ma waena o kahi kaʻaahi me ka mōʻaukala o nā makahiki he 130 a ʻoi a me kahi mea hana kokoleka. Ua hana ʻia ka pahu me ka pepa maikaʻi ʻōmaʻomaʻo hohonu, he waihoʻoluʻu e pili ana i ke kala o ke kaʻaahi a me ka kokoleka matcha. Ua hana hou ʻia ke kiʻi o ke kaʻaahi me ke kāpili kinipopo ʻeleʻele mate, ma muli o nā kiʻi paʻi o ke kaʻaahi maoli. Ua kāpili ʻia ka hōʻailona a me ka inoa o ka huahana me ke kinipopo gula mate. Ua kālai ʻia ka kokoleka me kahi palapala ʻāina o ke ala i kaha ʻia ma ke ʻano he ala pohihihi. Hoʻākāka kahi kāleka i hoʻopili ʻia i kēlā me kēia wahi kū a me ke ala.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Miltos Botchan Ressha Ka Pahu Kokoleka i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Miltos Botchan Ressha Ka Pahu Kokoleka he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Miltos Botchan Ressha Ka Pahu Kokoleka i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensions & Packaging: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tags: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Production Technology: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Design Challenge: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Research: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspiration: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Project Duration: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Operation Flow: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020