MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea by Star

MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana Competition Category.

GulaPilina· 2021

MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Gula Winner in Pilina Category

79,139

Verified Award Winner

Verify Award Status for #120910

View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea

He kikowaena hoʻokaʻaʻike a hoʻonanea ʻo MG iSmart i hoʻolālā ʻia no nā kaʻa o ka hōʻailona MG. Kākoʻo kēia kikowaena i ka hoʻolaha ʻana i kahi mākeke hou me kahi hāʻina kūikawā i kūkulu ʻia a puni ka pilina ʻenehana, nā wahi launa kikohoʻe, a me nā kōkua akamai. Na nā hālāwai noiʻi a me ka hoʻomohala manaʻo me ka hui hōʻailona a me nā mea kūʻai ma nā mākeke i manaʻo ʻia i alakaʻi i nā kaʻina hana o ka mea hoʻohana. Ua hana ʻia nā kumu hoʻohālike no ʻekolu manaʻo launa, a ua hoʻāʻo ʻia ʻeono mau ala ʻikemaka ma mua o ke koho ʻia ʻana o hoʻokahi ala hope loa a hoʻomohala kikoʻī ʻia. Aia nā kaʻa i lako ʻia me MG iSmart e holo nei ma nā alanui o ʻĪnia a me Tailana.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā MG iSmart Kikowaena Hoʻokaʻaʻike a Hoʻonanea i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.