Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo by Dmitry Kultygin

Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2021

Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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The Design

About Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo

Solemici he hoʻolālā ʻāpana no nā mea ʻono ʻiʻo Italia e like me ka salami a me ka prosciutto. Ke hoʻohālikelike nei ka hoʻolālā i ka ʻono o ka huahana me nā hana noʻeau kilohana o ka wā Renaissance. He pā plastika i paʻi ʻia me ke ʻano hōʻike marble ka ʻāpana nui. Hana ʻia ke poʻo pepa me ka paʻi offset a me ka hōʻailona lau gula, e kākoʻo ana i ke ʻano kūpono kiʻekiʻe o ka huahana. He 225 mm ke kiʻekiʻe o ka pā a he 123 mm ka laulā. Kōkua nā waihoʻoluʻu ʻālohilohi a me nā kikoʻī hoʻokūʻē i ka huahana e ʻoi aku ma luna o ka haka hale kūʻai. Hōʻike pū ka hoʻolālā i ka mahalo no nā ʻano hana kuʻuna.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Solemici Packaging Hana Nui: Ka ʻĀpana Hoʻopili ʻIʻo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin