Rikchari Hana Nui: Ka Hōʻeha Kope by Planetario

Rikchari Hana Nui: Ka Hōʻeha Kope by Planetario is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2021

Rikchari Hana Nui: Ka Hōʻeha Kope

by Planetario

Client: Rikchari Packaging by Planetario

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Rikchari Hana Nui: Ka Hōʻeha Kope

Kikokikona Puke: ʻO Rikchari kahi hoʻolālā hōʻeha no kahi kope Peruvian e kālele ana i ke kūpaʻa a me ke kuleana pilikanaka. ʻO ka inoa Rikchari ka manaʻo "e ala" ma ka ʻōlelo Quechua, a ʻo ka hua palapala C, hoʻokū ʻia ia i ke ʻano o ka hua kope a me ka maka. Hahai ka hōʻeha i ka hoʻolālā logo, e hoʻohana ana i kahi kūkulu palapala i hoʻoulu ʻia e nā hiʻohiʻona geometric o ke aupuni Inca o Peru, i kapa ʻia ʻo Tocapu. Ulu ka kope ma Chirinos, ma ka ʻākau o Peru, ma ke kiʻekiʻe o 1700 mika ma luna o ke kai. Hōʻike ka hoʻolālā i ka kope he mea kūlohelohe me kahi kumu pilikanaka.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Rikchari Hana Nui: Ka Hōʻeha Kope i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Rikchari Hana Nui: Ka Hōʻeha Kope he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Rikchari Hana Nui: Ka Hōʻeha Kope no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz