Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu by Tingting Wang

Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2021

Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu

ʻO Yoyic Huojunpaopao he ʻōmole hoʻopaʻa i hoʻolālāʻia no kahi mea inu ʻōpū ʻea me nā probiotics ola. Hoʻohui kēia mea inu i nā huaʻōlelo lactic acid ʻōpū ʻea me nā probiotics ola, liʻiliʻi ke kō a ʻaʻohe momona. Hana ʻia ka ʻōmole mai ka PET ʻike maopopo loa e hāʻawi i ke ʻano o ke aniani, me kahi ʻano māmā a lahilahi a me kahi hōʻiliʻili o 388 mililita. Hoʻohana ka lepili i kahi huaʻōlelo kālaiʻōlelo Kepani wiwo ʻole a me nā kiʻi ʻopala e hōʻike ai i ka ikaika. Manaʻo ke kumu hoʻolālā e hōʻike i ka ʻono a me ke olakino like ʻole. Kūʻai ʻia ka ʻōmole ma nā hale kūʻai wikiwiki ma lalo o nā kūlana kaulua anuanu i mea e mālama ai i ke ola o nā probiotics.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .