Chef's Ka Hana Nui: Lepili Pia na Ana Mrazek Lugarov

ʻO Chef's Ka Hana Nui: Lepili Pia na Ana Mrazek Lugarov he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2021

Chef's Ka Hana Nui: Lepili Pia

na Ana Mrazek Lugarov

Mea Kūʻai: atelier ANII

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,263

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #121561

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chef's Ka Hana Nui: Lepili Pia

Kikokikona Puke: ʻO Chef's kahi lepili i hoʻolālāʻia no kahi pia hui i hana ʻia e kekahi kuke, kekahi mea hana waina, a me nā mea hana pia. Hoʻohui kēia pia i nā ʻano o ka pia a me ka waina a ua manaʻo ʻia no ka mākeke ʻai kiʻekiʻe. Hahai ka lepili i ke ʻano nānā o nā lepili waina ma o kahi hoʻonohonoho maʻalahi, nā mea kūpono kiʻekiʻe, a me kahi hua palapala nani e like ai me ke ʻano hou a me ke ʻano kahiko. ʻO ke kāpaʻahu kuke maʻamau, kahi ʻaʻahu keʻokeʻo ʻelua ʻaoʻao me nā pihi ʻeleʻele, i lilo i kumu hoʻoulu, a hōʻike naʻe kekahi laina gula i ke kūlana kiʻekiʻe. Hoʻohana ʻia ka paʻi offset, ka pale gula, a me ka waneke ʻekolu ʻāpana ma luna o ka pepa uncoated me ke ʻano ʻili.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Chef's Ka Hana Nui: Lepili Pia i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Chef's Ka Hana Nui: Lepili Pia he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Chef's Ka Hana Nui: Lepili Pia no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Nā Ana a me ka Hoʻopili: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Nā Lepili: beer, beer label, minimalistic design, elegant, sophisticated, label design
ʻEnehana Hana: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Pilikia Hoʻolālā: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Noiʻi: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Hoʻoulu Manaʻo: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Ka Lōʻihi o ka Papahana: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Kaʻina Hana: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.