ʻO From Caudat Ka Hana Mua: Ka'a Kope na Vu Agency he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2021
From Caudat Ka Hana Mua: Ka'a Kope
na Vu Agency
Mea Kūʻai: From CauDat
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #122819Ka Hoʻolālā
E Pili Ana iā From Caudat Ka Hana Mua: Ka'a Kope
Ka Kikokikona Puke: 'O From Caudat kahi 'ōnaehana ka'a no ke kope, i hana 'ia ma nā ana hoʻokahi kilokalama, 500 kalama a me 250 kalama. Hoʻololi ke kālai hoʻolālā i ke kiʻi maʻamau o nā hua kope me nā kiʻi hōʻailona i ʻimi ʻia mai nā moʻomeheu kahiko a me ke kiʻi tatū Kamoa. Hoʻohana ʻia ka melemele a me ka ʻeleʻele ma ke ana kūpono e hana i ke kaʻawale me ka ʻole o ka pilikia i ka nānā ʻana. Mālama ke ākea wehe i ka hoʻonohonoho ʻana i ke akaka a maʻalahi ke heluhelu. Paʻi ʻia nā pūʻolo ma ke ala offset a me flexography ma luna o ka pepa, ka pale alumini, a me nā kiʻiʻoniʻoni palasetika. 'O ka pahuhopu, he pūʻolo kope maʻalahi e hoʻomanaʻo ai a maʻalahi hoʻi ke wehewehe aku i nā mea ʻē aʻe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā From Caudat Ka Hana Mua: Ka'a Kope i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā From Caudat Ka Hana Mua: Ka'a Kope he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā From Caudat Ka Hana Mua: Ka'a Kope i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Nā Ana a me ka Hoʻopili
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Nā Lepili
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- ʻEnehana Hana
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Pilikia Hoʻolālā
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Noiʻi
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Hoʻoulu Manaʻo
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Ka Lōʻihi o ka Papahana
- 2020 - Ho Chi Minh City, Vietnam
- Kaʻina Hana
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Nā Lālā Hui
- Vu agency
- Nā Kuleana Kiʻi
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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