OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil na Bold Brands

ʻO OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil na Bold Brands he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2021

OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil

na Bold Brands

Mea Kūʻai: Bold Brands

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

16,405

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #122943

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil

Kikokikona Puke: 'O OHO Lentil Chips he hoʻolālā pahu no kahi mea'ai ma'a lentil. He 190 x 250 x 50 mm ka nui o ka 'eke a pa'i 'ia ma luna o ka polypropylene ma o ka flexography me kahi wax pepa. Ke pani nei kahi ka'a pepa kraft i nā waihoʻoluʻu ʻālohilohi maʻamau i ka māhele mea'ai, a hāʻawi ia i ke 'ano kūlohelohe. Hoʻohui nā hōʻailona kiʻi i hoʻolālā 'ia i ke 'ano pāʻani, 'oiai hōʻike 'ia nā 'ono ma o nā kiʻi paʻi kiʻekiʻe. 'O ka hui pū 'ana e hoʻomaopopo maʻalahi ai i ka huahana a hōʻike ai iā ia he koho mea'ai olakino a'e.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā OHO Lentil Chips Hana Nui: Ka'a Pahu no nā Kika Lentil i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Nā Ana a me ka Hoʻopili: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Nā Lepili: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
ʻEnehana Hana: Flexograhy with paper touch varnish.
Pilikia Hoʻolālā: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Noiʻi: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Hoʻoulu Manaʻo: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Ka Lōʻihi o ka Papahana: This project started in January 2020 February and finished 2020 May.
Kaʻina Hana: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Nā Lālā Hui: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Nā Kuleana Kiʻi: Visuals: Sandra Ramoskaite