Tsarsky Reserve ʻo Ka Paʻi Pepa na Natalya Bilousova

ʻO Tsarsky Reserve ʻo Ka Paʻi Pepa na Natalya Bilousova he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2021

Tsarsky Reserve ʻo Ka Paʻi Pepa

na Natalya Bilousova

Mea Kūʻai: Tsarsky Reserve

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

12,095

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #123199

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tsarsky Reserve ʻo Ka Paʻi Pepa

ʻO ka pahuhopu o ka pūʻolo no nā huahana semi-finished hauʻoli ʻo ia ka hana ʻana i kahi kiʻi hopu o kahi hōʻailona e pale ana i ka ʻike kuʻuna no ka meaʻai ma luna o kahi pā. Ua koho ʻia ka hoʻonā kumu hoʻohālike e like me ka mea e hauʻoli ai nā maka o ka mea kūʻai aku i ka meaʻai. ʻIke maopopo ʻia nā kala i hoʻohana ʻia no ka hōʻike ʻana ma waena o nā laina hoʻolālā meaʻai ʻē aʻe. Eia kekahi, ʻo ka maʻalahi o nā ʻano i loko o kēia hoʻolālā e kuhikuhi ana i ke ʻano o kēia manawa a i ka manawa like e hōʻike ana i ka manaʻo o ke ao holoʻokoʻa. ʻO ka hopena, ua maʻalahi kēia hoʻolālā i ka huahana e makemake i nā mea nānā like ʻole

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Tsarsky Reserve ʻo Ka Paʻi Pepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tsarsky Reserve ʻo Ka Paʻi Pepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tsarsky Reserve ʻo Ka Paʻi Pepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Nā Ana a me ka Hoʻopili: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Nā Lepili: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
ʻEnehana Hana: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Pilikia Hoʻolālā: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Noiʻi: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Hoʻoulu Manaʻo: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Ka Lōʻihi o ka Papahana: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Kaʻina Hana: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Nā Palapala Kuleana: Trademark 2021. Trademark Holder NESANS Company
Nā Lālā Hui: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Nā Kuleana Kiʻi: All of the separate images are given by client