ʻO Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona na Tiger Pan he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2021
Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona
na Tiger Pan
Mea Kūʻai: Beijing Chuangyitang Sales Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #123934Ka Hoʻolālā
E Pili Ana iā Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona
Book Text: ʻO Niulanshan he hoʻolālā ʻeke hoʻopili palena kaupalena no kekahi brand waiʻona Pākē, i hoʻokuʻu ʻia no ka Makahiki o ka Pipi Kāne. Ua hana ʻia ka ʻomole me ke aniani a ua hana ʻia ka pahu me ka lāʻau. Ke pale nei ka hoʻolālā i ka ʻoiaʻiʻo a hoʻohana i kahi ʻano hou a laʻana ʻole. He laina pololei i ʻoki ʻia me ka pahi ma ke kino o ka ʻomole e hōʻike ana i ke kino ikaika a me ke ʻano kūpaʻa o kahi pipi kāne. Mālama ka hōʻailona brand i ka huaʻōlelo kālika Niu wale nō, ʻo ia hoʻi ka pipi kāne. Ua hoʻolōʻihi ʻia ka hahau hope loa e hōʻike ai i ka huaʻōlelo Pākē ʻo Niu a hiki i ka hopena, he makemake e loaʻa nā pahuhopu. ʻO ka manaʻo e hoʻokipa i nā mea kūʻai ʻōpio.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Niulanshan Hana Nui: Ka ʻEke Hoʻopili ʻOmole Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Nā Ana a me ka Hoʻopili
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Nā Lepili
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- ʻEnehana Hana
- The bottle is made of glass and the box is made of wood.
- Pilikia Hoʻolālā
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Noiʻi
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Hoʻoulu Manaʻo
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Ka Lōʻihi o ka Papahana
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Kaʻina Hana
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Nā Palapala Kuleana
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Nā Lālā Hui
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - Nā Kuleana Kiʻi
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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