Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe na 19 Poludnik Agencja Reklamowa

ʻO Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe na 19 Poludnik Agencja Reklamowa he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2021

Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe

na 19 Poludnik Agencja Reklamowa

Mea Kūʻai: Mazurro

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

11,697

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #124176

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe

Ke Kikokikona Puke: ʻO Mazurro kahi hoʻolālā hōʻeha no ke kāfe. Hoʻokumu ʻia ka hoʻolālā ma luna o kahi kumu kiʻi kūʻokoʻa i kūkulu ʻia ma ka huapalapala M. Hāʻawi ke kumu kiʻi i ka ʻeke kāfe i kahi nānā ikaika a lanakila. ʻO ke ʻano ʻōniʻoniʻo maʻalahi a me nā ʻokoʻa ikaika e kōkua i nā ʻeke e kū kaʻawale ma nā papa kūʻai o nā hale kūʻai. Ua hoʻoulu ʻia ke kumu kiʻi e ka hana a Josef Hoffmann, kekahi mea nāna i hoʻokumu i ka Vienna Workshop, nona nā ʻano maʻalahi i hoʻohuli i ka modernism mua. Paʻi ʻia nā ʻeke ma ke ʻano paʻi flexographic. Hāʻawi ʻia ʻekolu ʻono like ʻole, me kēlā me kēia me kona waihoʻoluʻu ʻokoʻa a me kahi paʻi lalo keʻokeʻo e hana ai i kahi hopena metala ma nā wahi i koho ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mazurro Ka Hana Nui: Ka Hōʻeha Kāfe no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Nā Ana a me ka Hoʻopili: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Nā Lepili: coffee packaging, packaging design, packaging, coffee, brand identity, communication
ʻEnehana Hana: The packaging design was printed on flexographic printer.
Pilikia Hoʻolālā: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Noiʻi: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Hoʻoulu Manaʻo: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Ka Lōʻihi o ka Papahana: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Kaʻina Hana: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Nā Palapala Kuleana: Not applicable.
Nā Lālā Hui: Paweł Mikołajec
Dawid Koruszowic
Nā Kuleana Kiʻi: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020