Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana na Jin Zhang

ʻO Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana na Jin Zhang he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2022

Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana

na Jin Zhang

Mea Kūʻai: InBev jinlongquan beer (Hubei)

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

14,249

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126388

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana

Aia ʻo Jinlongquan brand ma Hubei ma mua o 40 mau makahiki. I kēia manawa, hana ia i ka moʻomeheu pia e hiki ke hōʻike i ka moʻomeheu Hubei. Hoʻohana ka mea hoʻolālā i ka calligraphy Kina e hōʻike i ka moʻomeheu dialect. I ka manawa like, pena ʻo ia i nā hale a me nā ʻōnaehana wai ma Hubei (ʻo Hubei ka inoa o ka panalāʻau me nā tausani o nā loko), nā hiʻohiʻona a me nā hiʻohiʻona ʻai, a hoʻohui i nā ʻono o ke ola a me ke ʻano o ke ʻano. Hiki i nā kānaka ke kamaʻilio e pili ana i ka dialect ma ka ʻōmole. E nānā i kou ʻāina hānau ma ka kiʻi e hoʻomaikaʻi i ka launa pū me nā mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Jinlongquan Yanzhi ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Nā Ana a me ka Hoʻopili: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Nā Lepili: Beer, Hubei, dialect, illustration, Calligraphy, China
ʻEnehana Hana: Glass bottle aluminized paper
Pilikia Hoʻolālā: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Noiʻi: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Hoʻoulu Manaʻo: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Ka Lōʻihi o ka Papahana: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Kaʻina Hana: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Nā Palapala Kuleana: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Nā Lālā Hui: Creative director: Jin Zhang