Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā na Yeqin Chen

ʻO Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā na Yeqin Chen he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā

na Yeqin Chen

Mea Kūʻai: Dali Foods Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126515

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā

Kikokikona Puke: ʻO Souldar Cracker kahi hoʻolālā hōʻeha no kahi meaʻai kuki paʻakai i hoʻohua ʻia me ka ʻono kokoleka. Hoʻonoho ʻia ka huahana ma ke kikowaena o ka hoʻonohonoho kiʻi. Ma ka ʻaoʻao hema, hoʻonoho maopopo ʻia nā kuki ma nā mamao like ʻole e hoʻonui ai i ka manaʻo o ka lewa i loko o kahi wahi kaupalena ʻia. Hāʻule mai ka wai kokoleka mai luna o ka pukeke e like me ka ua, e hoʻololi ana i kahi hiʻohiʻona kūpaʻa i mea ola. Hoʻohana ʻia ka waena ʻeleʻele-ʻulaʻula (brown) i mea kala nui e hōʻike ai i ka ʻono. Hana ʻia ka pahu waho mai ka pepa paʻa ʻiʻo ʻelemakule (ivory board), a paʻi ʻia kekahi mau hiʻohiʻona i koho ʻia me ke kila gula (gold stamping). Hoʻopili ʻia kēlā me kēia kuki i loko o kāna wahī iho ma loko o ka pahu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Souldar Cracker Hana Nui: Ka Hōʻeha ʻAi Māmā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Nā Ana a me ka Hoʻopili: Size: 210(L)*150(W)*50(H) mm
Nā Lepili: Chocolates, soda cracker, snacks, Packaging Design, Branding
ʻEnehana Hana: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Pilikia Hoʻolālā: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Noiʻi: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Hoʻoulu Manaʻo: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Ka Lōʻihi o ka Papahana: The project started in May 2020 and completed on July 2020, Shantou.
Kaʻina Hana: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Nā Palapala Kuleana: Copyrights belong to Dali Foods Group, 2020.
Nā Lālā Hui: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Nā Kuleana Kiʻi: Yeqin Chen