Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio na Yuchen Han

ʻO Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio na Yuchen Han he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2022

Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio

na Yuchen Han

Mea Kūʻai: Ningbo Xuanmengzhi Trading Company Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126938

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio

ʻO Zhen Hao E kekahi ʻano kaʻina hoʻopaʻa no ka meaʻai ʻīlio a me nā mea ʻono ʻīlio. Ua huki ʻia ke ʻano hoʻolālā mai ka moʻomeheu Kina mai, e hōʻike ana i nā ʻīlio ma ke ʻano he mau mōʻī kahiko o nā au like ʻole. Ma Kina, ua wehewehe pinepine ʻia ka poʻe nona nā ʻīlio he mau luna e lawelawe ana i kā lākou holoholona punahele, a ʻo kēia manaʻo ke kumu o nā kiʻi hoʻohālikelike. Hōʻike nā kiʻi paʻani ʻīlio i ka pūʻulu nui, e hoʻokaʻawale ana i nā ʻīlio liʻiliʻi mai nā ʻīlio waena a nui aʻe. Hoʻokaʻawale nā waihoʻoluʻu ʻokoʻa i ka meaʻai ʻīlio mai nā mea ʻono, i mea e maʻalahi ai ka hoʻomaopopo ʻana i ka laulā o nā huahana. Hoʻohana ʻia nā pepa kiʻina hou, pepa mahiole, a me nā ʻeke ʻaniani keleawe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Zhen Hao E He Ke'ena no ka Meaʻai ʻĪlio no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Nā Ana a me ka Hoʻopili: 28.5*21cm
20*30cm
20*36cm
23*40cm
Nā Lepili: Dog food, Oriental style, Package Design, Cartoon Dog
ʻEnehana Hana: Recycled paper, corrugated paper, aluminium foil bag.
Pilikia Hoʻolālā: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Noiʻi: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Hoʻoulu Manaʻo: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Ka Lōʻihi o ka Papahana: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Kaʻina Hana: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.