Cala di Seta Nā Lepili Waina by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2022
Cala di Seta Nā Lepili Waina
Client: Cantina di Calasetta - Cala di Seta
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #127081The Design
About Cala di Seta Nā Lepili Waina
Hōʻike ka papahana hoʻolālā hoʻolālā i nā waina ma ke ʻano he mea kūʻokoʻa a ʻike ʻia, pili i kahi i hānau ʻia ai akā e kū pono ana i ka honua. ʻO ka hoʻopiʻi ʻana ʻo ia ka ʻōpio, waihoʻoluʻu a maʻalahi hoʻi e wehewehe i nā waina, e kuhikuhi ana i kahi pahuhopu i hoʻokuʻu ʻia akā ke ʻimi nei i nā huahana maikaʻi. No kēia kumu, ua ʻike ʻia ka hoʻolālā e kahi hiʻohiʻona nani, liʻiliʻi a hoʻomaʻemaʻe ʻia e kū ai ka hoʻolālā ʻana o ka hale kukui, i hana ʻia me nā kiʻi maʻalahi akā ikaika a hoʻonani ʻia me nā lau metala kala a me ka hopena ʻekolu-dimensional o ka braille relief e hoʻohālikelike ai. ke kai.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Cala di Seta Nā Lepili Waina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cala di Seta Nā Lepili Waina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cala di Seta Nā Lepili Waina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimensions & Packaging
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Tags
- wine, carignano, label, sardinia, italy, minimalism
- Production Technology
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Design Challenge
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Research
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspiration
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Project Duration
- The project started in February 2021 in Sassari anche finished in April 2021.
- Operation Flow
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Team Members
- Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene - Image Credits
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
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