ʻO The Treasure of Zbojniks Lepili ʻŌmole na Sasha Sharavarau he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2022
The Treasure of Zbojniks Lepili ʻŌmole
Mea Kūʻai: St. Nicolaus (client company); Zbojnicka (brand)
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #127368Ka Hoʻolālā
E Pili Ana iā The Treasure of Zbojniks Lepili ʻŌmole
ʻO Ka Waiwai Huna o nā Zbojnik he hoʻolālā lepili no nā wai hoʻoheheʻe hua ʻai ʻo Zbojnicka. ʻO ke ʻano o Zbojnicka ma ka ʻōlelo Slovak, no kekahi Zbojnik. He poʻe pōā nā Zbojnik i komo i nā kipi kūʻē i ka hoʻoluhi kauwā ʻāina, a ua manaʻoʻiʻo ka poʻe ua hūnā lākou i nā waiwai i loko o nā mauna o Slovakia. Hōʻike ka lepili i nā wai hoʻoheheʻe ma ke ʻano he waiwai huna o nā Zbojnik. Hōʻike ʻia ka mauna ʻo Velky Rozsutec ma luna, a ʻo nā kāhiko Slovak mai nā ʻāpana like ʻole e hoʻopuni ana i ka hoʻolālā. Paʻi ʻia nā kiʻi kaha ʻano ʻokiʻoki ma nā kala ʻelua ma luna o ka pepa kīlima mālamalama ʻole me ka ʻili palupalu. Hoʻokau ʻia ka inoa o ka huahana me ka hoʻokiʻekiʻe gula.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā The Treasure of Zbojniks Lepili ʻŌmole i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Treasure of Zbojniks Lepili ʻŌmole he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā The Treasure of Zbojniks Lepili ʻŌmole i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Nā Ana a me ka Hoʻopili
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Nā Lepili
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- ʻEnehana Hana
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Pilikia Hoʻolālā
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Hoʻoulu Manaʻo
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Ka Lōʻihi o ka Papahana
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Kaʻina Hana
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Nā Lālā Hui
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Nā Kuleana Kiʻi
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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