Wu Xing Pūʻolo by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2022

Wu Xing Pūʻolo

by Siwei Lai

Client: Huyu

A' Design Award Kala Winner in ʻUhi Category

24,642

Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Pūʻolo

Hoʻohana ka papa hana o Wu Xing i nā holoholona e wehewehe ai a mahele ʻia i nā mea ʻelima e like me ko lākou mau ʻano. Ma waena o lākou, no ka hoʻokoʻikoʻi ʻana i ka poai ola pili ma Wu Xing, ua hoʻohui nā mea hoʻolālā i ka hiki ʻana mai o ka lā a me ka napō ʻana ma kēlā me kēia kiʻi, e hōʻike ana i ka hoʻomaka ʻana a me ka pau ʻana o ka lā. ʻO ka pahu kiʻi ke kūlana nui o ka hoʻomohala ʻana, e hōʻike ana i ka manaʻo o ka mea paʻa a me ka mea kaulana. Mai ka pahu ʻano puke a hiki i ka wehe ʻana a i ke kūlana pūʻolo e lilo poʻokela ana i kūkulu hōʻike. Ma kēia kūlana pūʻolo kūikawā, hiki ke hōʻike piha ʻia kēlā me kēia kāleka.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Wu Xing Pūʻolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wu Xing Pūʻolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wu Xing Pūʻolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release