Tralock Hana Nui: Puolo Laka by Bakhtiyar Baimurzayev

Tralock Hana Nui: Puolo Laka by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Tralock Hana Nui: Puolo Laka

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tralock Hana Nui: Puolo Laka

Kikokikona Puke: ʻO Tralock kahi puolo i hoʻolālāʻia no kahi laka waihona huakaʻi. Ua kālaiʻia ka pahu e like me kahi waihona huakaʻi liʻiliʻi, kahi e hoʻopili pono ai i ka puolo i ke kumu o ka huahana. Hoʻohuiʻia ka inoa mai nā huaʻōlelo huakaʻi a me laka, a ua kālaiʻia ka hua palapala o ma loko o ka logo e like me ka puka kī. He ʻelua papa ko ke kūkulu. Ua paʻa ka laka a me nā kī i loko o kahi kumu blister, a lawe ka papa pepa paʻa i ke kaha kiʻi paʻiʻia. ʻAe kahi ʻoki kiʻekiʻe i ka mea kūʻai e ʻike i ka huahana i loko. Hōʻike nā waihoʻoluʻu ʻālohilohi i ke kumumanaʻo o ka huakaʻi a kōkua i ka puolo e kū kaʻawale.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Tralock Hana Nui: Puolo Laka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tralock Hana Nui: Puolo Laka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tralock Hana Nui: Puolo Laka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev