Loacker Rebrand Hana Nui: ʻEke Meaʻai na Marco Ventrice

ʻO Loacker Rebrand Hana Nui: ʻEke Meaʻai na Marco Ventrice he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2022

Loacker Rebrand Hana Nui: ʻEke Meaʻai

na Marco Ventrice

Mea Kūʻai: Spider

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

32,520

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #127989

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Loacker Rebrand Hana Nui: ʻEke Meaʻai

Hoʻokahua Hou ʻia ʻo Loacker he ʻōnaehana ʻeke a me ka hōʻailona kālepa i hana ʻia no kekahi hui meaʻai kuʻuna i kaulana no nā wafers a me nā huahana kokoleka. Ua hoʻokumu ʻia ka hōʻailona ma ke ʻano o ka pale kaua i loko ke Kuahiwi ʻo Sciliar, he kuhikuhi i ka inoa ʻohana, nā aʻa a me ke ʻano nani e puni ana. Hōʻike ʻia kēlā me kēia ʻohana huahana me ka wehewehe akaka o ka meaʻai a me nā mea hoʻohui. Ua wehewehe hou ʻia ka papahana o nā mea ʻeke a he ʻoiaʻiʻo nā kiʻi huahana. Hoʻopili kekahi code ma ke kua o kēlā me kēia ʻeke i nā ʻike hou aku e pili ana i ka hōʻailona kālepa a me ka mea.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Loacker Rebrand Hana Nui: ʻEke Meaʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Loacker Rebrand Hana Nui: ʻEke Meaʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Loacker Rebrand Hana Nui: ʻEke Meaʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Nā Ana a me ka Hoʻopili: different sizes
Nā Lepili: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
ʻEnehana Hana: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Pilikia Hoʻolālā: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Noiʻi: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Hoʻoulu Manaʻo: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Ka Lōʻihi o ka Papahana: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Kaʻina Hana: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Nā Lālā Hui: Spider Adv, Loacker Team
Nā Kuleana Kiʻi: All food images were realized featuring studio PiùLuce.