The Heaven Lost Ka Hōʻeha ʻana o ka Lani na Chan Yiu Chung

ʻO The Heaven Lost Ka Hōʻeha ʻana o ka Lani na Chan Yiu Chung he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2022

The Heaven Lost Ka Hōʻeha ʻana o ka Lani

na Chan Yiu Chung

Mea Kūʻai: Tai Tung Jewellry Box Mfy.Ltd

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

10,078

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #128131

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Heaven Lost Ka Hōʻeha ʻana o ka Lani

ʻO ka Heaven Lost he pahu hoʻopaʻa i hoʻolālāʻia no kahi kukui ʻala. Ua hoʻoulu ʻia ke kumumanaʻo kiʻi e nā moʻolelo kahiko o ʻEulopa a hōʻike ana i nā akua e ʻimi ana i kekahi mea i nalowale mai ka lani. Hoʻomau ke kiʻi kaha lima ma nā ʻaoʻao a pau o ka pahu, e hāʻawi ana i ke ʻano kahiko a koi aku i nā mea kūʻai e hoʻohuli i ka pahu. Mālama ke kaha paʻi ʻeleʻele a keʻokeʻo i ka hoʻolālā i ka maʻemaʻe. He pahu maʻalahi ke ʻano me kona ʻaoʻao luna a me lalo, e ana ana i 83 mm ka laulā, 83 mm ka hohonu, a me 102 mm ke kiʻekiʻe. Hana ʻia ka pahu mai ka pepa 240gsm Munken Lynx, he pepa uhi ʻole a mau loa i ke kala keʻokeʻo kūlohelohe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā The Heaven Lost Ka Hōʻeha ʻana o ka Lani i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The Heaven Lost Ka Hōʻeha ʻana o ka Lani he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The Heaven Lost Ka Hōʻeha ʻana o ka Lani no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Nā Ana a me ka Hoʻopili: Width 83 mm x Depth 83 mm x Height 102 mm
Nā Lepili: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
ʻEnehana Hana: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Pilikia Hoʻolālā: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Noiʻi: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Hoʻoulu Manaʻo: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Ka Lōʻihi o ka Papahana: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Kaʻina Hana: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Nā Palapala Kuleana: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Nā Lālā Hui: Designer: Yiu Chung CHAN
Nā Kuleana Kiʻi: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021