ʻO YaBloom Pūʻolo na Antonia Skaraki he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2022

YaBloom Pūʻolo

na Antonia Skaraki

Mea Kūʻai: YaBloom

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

46,348

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #129350

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā YaBloom Pūʻolo

Hoʻololi ana i ka inu wai mai kahi hana maʻamau manomano i kahi ʻike hoihoi a ʻono. He mea inu olakino hou e wehewehe pono ana i ka manaʻo maʻalahi o ka wai hoʻoulu ʻia me nā mea ʻono. Hoʻoikaika ʻia ka manaʻo o ka ʻono a me ka hoʻoluʻolu ma o ka hui pū ʻana o nā waihoʻoluʻu ʻalohilohi a me nā hiʻohiʻona kahe like me ka wai. I ka manawa like, ua hoʻomaopopo pono ʻia nā manaʻo o ka olakino maikaʻi a me ka ʻōpio ma o ka hoʻonohonoho ʻana a pau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā YaBloom Pūʻolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā YaBloom Pūʻolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā YaBloom Pūʻolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Nā Ana a me ka Hoʻopili: Resealable doypack, height 150mm x width 90mm.
Nā Lepili: water, flavour, natural, healthy, taste, infusion, bloom
ʻEnehana Hana: Craft paper, and plastic film.
Pilikia Hoʻolālā: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Noiʻi: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Hoʻoulu Manaʻo: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Ka Lōʻihi o ka Papahana: The project started on March 2021 and ended on July 2021
Kaʻina Hana: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Nā Lālā Hui: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris