Gula ʻUhi · 2022
MontGras Handcrafted Lepili Waina
by Ximena Ureta
- A' Design Award Gula 2022 in ʻUhi
- CLIENT: MontGras
- Estimated Number of Design Views: 55,054
- Verification code F537E16E05 · Verify this award
Colors
About MontGras Handcrafted Lepili Waina
He pūʻulu lepili waina ʻo MontGras Handcrafted i hana ʻia no ʻelima mau waina Kile i hana ʻia mai nā ʻano hua waina kakaʻikahi i ʻohi ʻia i ka makahiki 2020. Hoʻohui kēlā me kēia lepili i ʻelua mau ʻāpana noʻeau, ʻo ia hoʻi ka pūlima o ka mea hana waina a me kekahi hoʻonohonoho hua palapala ʻokoʻa o ka helu makahiki waina, a ʻo kahi laina kiʻi like ka mea e hoʻohui ai i nā hoʻolālā ʻelima. Paʻi ʻia nā lepili ma ka pepa pipili ponoʻī, uhi ʻole ʻia, a pale wai hoʻi, e kūpaʻa ana i ka ʻelemakule ʻana a me ke kukui ultraviolet. Hoʻopau ʻia ka hana me ka pepa kula, ka ʻoki kui, ka varnish paʻi silika me ke kiʻi kūhōʻea, a me kahi varnish pale matte. Hoʻopaʻa ʻia kēlā me kēia ʻōmole me kahi pani wakika.
About the A' Design Award Gula
Ua lanakila ka hoʻolālā MontGras Handcrafted Lepili Waina i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā MontGras Handcrafted Lepili Waina he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā MontGras Handcrafted Lepili Waina i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Press Kit
- Unique Properties
- MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa. - Dimensions & Packaging
- Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule. - Tags
- Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
- Production Technology
- Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
- Design Challenge
- The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020. - Research
- There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
- Inspiration
- MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
- Project Duration
- The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
- Operation Flow
- This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
- Image Credits
- Image #1, #2, #3, #4, #5: Jorge Brantmayer.
