ʻO Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi na Fly By Jing he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2022
Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi
na Fly By Jing
Mea Kūʻai: Fly By Jing
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #130534Ka Hoʻolālā
E Pili Ana iā Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi
Kikokikona Puke: ʻO Fly By Jing kahi hoʻolālā hāpaʻi no kahi kāī ʻalaʻala Sichuan i kūʻai ʻia i loko o kahi hue aniani. Hoʻokumu ʻia ka hoʻolālā ma ke kahua kuʻuna a hoʻolina ʻia e like me ke ʻano ʻai a nā kānaka i kēia mau lā. ʻO kahi papa waihoʻoluʻu kupanaha a me kahi leo pololei e hoʻokaʻawale ai i ka hāpaʻi mai nā kāī ʻē aʻe ma ka mākeke. Hoʻopaʻi ʻia nā ʻōlelo lōʻihi ma ka lepili e wehewehe ana i ka waiwai kālepa a hoʻokaʻawale iki iā ia no ka mea heluhelu. Hōʻike ka hoʻolālā i nā waiwai a me ke kumu o ka waiwai kālepa, ka mea i huki mai i nā ʻono o Chengdu a me kāna mau hale ʻaina liʻiliʻi kūloko.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Fly By Jing Hana Nui: Hāpaʻi Mea Hoʻonaʻinaʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Nā Ana a me ka Hoʻopili
- W 6mm x D 6mm x H 8.5mm, glass jar
- Nā Lepili
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Hoʻoulu Manaʻo
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Nā Lālā Hui
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Nā Kuleana Kiʻi
- All images / Photographer / Maria Be
Kākoʻo ʻIa
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