ʻO Kerloso Wine Ka Hoʻopili Waina na Langcer Lee he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2022
Kerloso Wine Ka Hoʻopili Waina
na Langcer Lee
Mea Kūʻai: Litete Brand Design
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #130637Ka Hoʻolālā
E Pili Ana iā Kerloso Wine Ka Hoʻopili Waina
He hoʻolālā hoʻopili ʻo Kerloso Wine no kahi waina ʻulaʻula mai Kile mai. Hōʻike ka lepili i ka hiʻohiʻona i ʻike ʻia e nā luina i ko lākou pae mua ʻana ma ka Mokupuni ʻo ʻEsetera, e komo pū ana nā kiʻi pōhaku, kahi lua pele, nā pua, kahi dia a me nā manu. Ua wahī ʻia ka ʻōmole i ka pepa laiki hoʻohālike kūlohelohe, i nakinaki ʻia me ke kaula mauʻu a i hoʻonani ʻia me kahi ʻāpana pōhaku uliuli kūlohelohe, ʻo ia ka mea like me nā kiʻi Moai. Ua puhi ʻia ka piko o ka pepa e ke ahi maoli, no laila he laha ʻole kēlā me kēia hōʻailona. Hōʻailona nā waihoʻoluʻu like ʻole i nā ʻano hua waina like ʻole. Ma kahi o 35 kenimika ke kiʻekiʻe o ka ʻōmole i wahī ʻia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Kerloso Wine Ka Hoʻopili Waina i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kerloso Wine Ka Hoʻopili Waina he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kerloso Wine Ka Hoʻopili Waina i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Nā Ana a me ka Hoʻopili
- The height of the bottle after wrapping paper is about 35cm
- Nā Lepili
- Wine,packaging,Moai,Origina,paper
- ʻEnehana Hana
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Pilikia Hoʻolālā
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Noiʻi
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Hoʻoulu Manaʻo
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Ka Lōʻihi o ka Papahana
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Kaʻina Hana
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Nā Palapala Kuleana
- Copyrights belong to Langcer Lee, 2021.
- Nā Lālā Hui
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Nā Kuleana Kiʻi
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
Kākoʻo ʻIa
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