Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona

Kikokikona Puke: ʻO Guangliang 59Plus Flying kahi hōʻeha waiʻona kaupaona palena i hana pū ʻia me ka Hale Hōʻikeʻike ʻo Dunhuang. Hoʻohui ka hoʻolālā i nā ʻano o nā kiʻi pena paia ʻo Dunhuang me nā kiʻi o ka lewa hōkū Kina e hōʻike ai i ka ʻimi ʻana i ke ao holoʻokoʻa. Hōʻike kekahi kiʻi i kahi Apsara e lele ana a me kahi mea holo lewa hōkū me nā manamana lima e hoʻopā ana kekahi i kekahi, e hoʻopili ana i ka moʻomeheu me ka ʻepekema hou. He keʻokeʻo a ʻike ʻia ka mālamalama ma o ka ʻōmole. Hoʻohālike ka pena huʻihuʻi i pīpū ʻia i ke ʻano o ka pōhaku jade. Hōʻike kekahi hana hoʻonaninani kiʻekiʻe loa e uhi ana i ka ʻōmole holoʻokoʻa i ke kiʻi a puni ke kino piha o ka ʻōmole.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Guangliang 59Plus Flying CoBranded Hana Nui: Ka Hōʻeha Waiʻona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang