ʻO Toji Pahu Kukui na Xiaoman Fu he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2022

Toji Pahu Kukui

na Xiaoman Fu

Mea Kūʻai: 3Dollar Design Studio

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

26,040

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #130742

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Toji Pahu Kukui

ʻO Toji he pahu ʻōmole i hoʻomohala ʻia no nā kukui. ʻO kahi ʻoki pio ma ke alo o ka pahu e hoʻonui i ka ʻāpana ʻike ʻia o ke kiʻi ma loko, no laila ua ʻike mua ʻia kekahi hapa o ka moʻolelo ma mua o ka wehe ʻana i ka pahu. Ua hana ʻia ka pahu me ka pepa ʻoʻoleʻa 1000 kalama me kahi ʻano hau, kahi kaʻina hoʻokiʻekiʻe ma luna a me ke kāpala gula ma ke kiʻi o loko. ʻO nā waihoʻoluʻu nui he polū haʻahaʻa māhuahua, ʻākala, melemele a me ka ʻalani-palaʻai, i koho ʻia e like me nā moʻolelo like ʻole. Wehe ka pahu mai luna mai, a hoʻokomo ʻia ke kukui ma ka hapa haʻahaʻa. ʻO kēlā me kēia pahu he 100 ma 100 ma 120 mm ka nui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Toji Pahu Kukui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Toji Pahu Kukui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Toji Pahu Kukui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Nā Ana a me ka Hoʻopili: Width 100mm x Depth 100mm x Height 120mm
Nā Lepili: Candle,Package,Label,Box,Brand Identity
ʻEnehana Hana: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Pilikia Hoʻolālā: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Noiʻi: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Hoʻoulu Manaʻo: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Ka Lōʻihi o ka Papahana: The project started in June 2021 and finished in September 2021 in Xiamen.
Kaʻina Hana: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Nā Lālā Hui: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Nā Kuleana Kiʻi: Image credit: Moon Away Studio / Petrel