Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging) na Tiger Pan

ʻO Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging) na Tiger Pan he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging)

na Tiger Pan

Mea Kūʻai: Shuanghui Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

16,948

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #130897

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging)

Kikokikona Puke: ʻO Shuanghui Rebrand kahi hoʻolālā hopuʻu no kahi huahana hamu i hoʻokahuliʻia i kūʻai ʻia ma Kina. Mālama ka hoʻolālā hou i nā mea kumu o ka waihona a hoʻololi i nā kiʻi pika me nā kiʻi ana geometric, i ʻike ʻia ai ka hopuʻu mai kahi mamao. Ua hoʻomāmā ʻia nā nānā ʻana i ka huahana mai nā ʻano kihi like ʻole a me nā hui like ʻole i loko o nā ʻano poepoe. Hoʻokaʻawale nā pūʻulu kala ʻekolu i nā ʻono ʻokoʻa. Kōkua kahi hoʻolālā ʻike maopopo a me kahi ʻōnaehana moʻo hui ʻia i nā mea kūʻai e ʻike koke i ka mea i makemake ʻia. Ukali ka palapala inoa waihona hou i kahi ākea mālie.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging) i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging) he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shuanghui Rebrand Hana Nui: Ka Hopuʻu ʻĪlio Naʻau (Sausage Packaging) i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Nā Ana a me ka Hoʻopili: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Nā Lepili: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
ʻEnehana Hana: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Pilikia Hoʻolālā: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Noiʻi: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Hoʻoulu Manaʻo: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Ka Lōʻihi o ka Papahana: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Kaʻina Hana: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Nā Lālā Hui: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Nā Kuleana Kiʻi: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu