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C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral by Tiger Pan

C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.


KeleaweʻUhi· 2022

C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #130904

Colors

The Design

About C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral

Kikokikona Puke: ʻO C Cell Vitality kahi hoʻolālā hoʻopaʻa no ka wai mineral i hoʻopaʻa ʻia i loko o ka ʻōmole. Ua unuhi ʻia ke ʻano maoli o ka ʻāina kumu i loko o kahi hoʻonohonoho ʻekolu-ana i hoʻonohonoho pono ʻia o nā ʻano piʻo a me nā ʻano ʻeke ma ke kino o ka ʻōmole. He kalo mālie ko ka ʻili e hoʻonui ai i ka ʻula a hoʻomaikaʻi ai i ka paʻa ʻana o ka lima e paʻa ai. ʻO ke kūkulu paʻa e hiki ai ke hoʻohana i ka mea PET lahilahi, kahi e mālama ai i ke kālā a hōʻemi i ka nui o ka plastik. ʻO ke kala uliuli e hōʻike ana i ka loko kuahiwi ma ke kumu wai. He 63.3 mm ka laulā, 63.3 mm ka hohonu, a 207 mm ke kiʻekiʻe o ka ʻōmole.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā C Cell Vitality Ka Hana Nui: Ka Hoʻopaʻa ʻana i ka Wai Mineral i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging
Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags
C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology
A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge
How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research
There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration
Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow
We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members
Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits
Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan

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