Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika by Tiger Pan

Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

14,117

Verified Award Winner

Verify Award Status for #130958

View at A' Design Award Press Release Award Badge

Colors

The Design

About Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika

Kikokikona Puke: ʻO Tiger ʻIkaika kahi hoʻolālā hoʻopaʻa ʻumeke kaupale palena no kekahi baijiu Kina. Hōʻike kēia hoʻolālā i ka Makahiki o ka Tiger ma ka Huaka Kina. Ua kahakoʻia ke poʻo tiger ma ke ʻano abstract, hoʻoulu ʻia e kahi mahiole samurai mai ka wā Kaua o nā Aupuni ma Iapana. Hōʻike nā laina pololei ʻoi i ke kino ʻōmole a hōʻike i kahi ʻano paʻa a hoʻokūpaʻa ʻole. Hana ʻia ka ʻōmole i ke aniani, kahi e hoʻohui ai i ka ʻōlinolino a me ke ʻano o ka ʻili, a hoʻokaʻawale i ka huahana mai nā ʻōmole ʻōmaka. Kōkua ka waihoʻoluʻu ʻālohilohi a me ka hoʻonohonoho maopopo o ka ʻike i nā mea kūʻai e ʻike i ka huahana mai kahi mamao.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Strong Tiger Hana Nui: Hoʻopaʻa ʻUmeke no ka Waiʻona ʻIkaika i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan