Science is O2 Puke Aʻo Kula by Jaehun Kim

Science is O2 Puke Aʻo Kula by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Gula in Hoʻolālā Hoʻonaʻauao, Mea Kōkua Aʻo a me ʻIke Hoʻomaʻamaʻa Competition Category.

GulaHoʻonaʻauao· 2022

Science is O2 Puke Aʻo Kula

by Jaehun Kim

Client: Visang

A' Design Award Gula Winner in Hoʻonaʻauao Category

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Verified Award Winner

Verify Award Status for #131223

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science is O2 Puke Aʻo Kula

He pūʻulu puke aʻo ʻepekema kula ʻo Science is O2 no nā haumāna o ke kula haʻahaʻa, ke kula waena, a me ke kula kiʻekiʻe. Aia ma kēlā me kēia uhi he QR code i hana ʻia me ke ʻano o ke kī e hoʻopili aku i ka ʻikepili puke, nā hoʻolaha, a me nā wikiō ʻepekema. Ua kau ʻia nā QR code hou aʻe ma ka ʻaoʻao o nā mea nui i loko o nā puke, e hāʻawi ana i ke komo ʻana i nā wikiō hoʻokolohua a me nā nīnau hou aku. Hana ka uhi matte, nā kiʻi epoxy, a me nā hoʻopau hinuhinu i ka hopena ola a hapa-paʻakikī-ʻekolu. Ua hoʻopōʻai ʻia nā kihi no ka lawelawe palekana ʻana, a hoʻolōʻihi nā loulou kikohoʻe i ke aʻo ʻana ma waho aʻe o ka ʻaoʻao i paʻi ʻia.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Science is O2 Puke Aʻo Kula i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Science is O2 Puke Aʻo Kula he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Science is O2 Puke Aʻo Kula i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Team Members: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Image Credits: Visang Creative Design Lab, 20121