Powerbox Wanja Pūʻulu Puke Aʻo by Jaehun Kim

Powerbox Wanja Pūʻulu Puke Aʻo by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā Hoʻonaʻauao, Mea Kōkua Aʻo a me ʻIke Hoʻomaʻamaʻa Competition Category.

GulaHoʻonaʻauao· 2020

Powerbox Wanja Pūʻulu Puke Aʻo

by Jaehun Kim

Client: Visang

A' Design Award Gula Winner in Hoʻonaʻauao Category

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Verified Award Winner
Verify Award Status for #99196

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Powerbox Wanja Pūʻulu Puke Aʻo

ʻO Powerbox Wanja he pūʻulu puke aʻo i hoʻolālā ʻia no nā haumāna kula haʻahaʻa. Hoʻohana kēia pūʻulu i ke Ala Aʻo Powerbox, kahi i māhele ʻia ai nā manaʻo aʻo i mau ʻāpana liʻiliʻi i hoʻokomo ʻia i loko o nā kiʻi pahu huinahā like. He iwakālua puke e uhi ana i nā papa a pau o ke kula haʻahaʻa, a hāʻawi ʻia kēlā me kēia kumuhana i kona waihoʻoluʻu kūikawā i maʻalahi ka ʻike ʻia. ʻIke ʻia nā kiʻi pāhoehoe ʻano pahukū ma nā ʻili puke, a ke hui pū ʻia ʻehā puke, hana lākou i ke kino pahukū nui. Hoʻokomo pū ʻia nā pūʻulu mea pāʻani pepa, i hiki ai i ka poʻe aʻo ke kūkulu i nā kiʻi pahukū, he hana ia e kākoʻo ana i ka ʻike ākea a e mālama ana i ka hoihoi.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Powerbox Wanja Pūʻulu Puke Aʻo i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Powerbox Wanja Pūʻulu Puke Aʻo he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Powerbox Wanja Pūʻulu Puke Aʻo i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wanja is a brand that enhances the learning skills of elementary school students using the Powerbox Learning Method, a learning system that splits concepts into digestible bits that are put into boxes to help children learn them more quickly, and to motivate them to do so. Making various box-shaped paper toys provided with the study book not only captures the learners’ interest but also improves their spatial cognition skills.
Dimensions & Packaging: Wanja is a study book series for all elementary school grades and is composed of twenty books. Each book is 230mm by 304mm by 15mm, with paper toy specifications that differ by unit.
Tags: Elementary School Study Book, Powerbox Learning Method, Learning Confidence, Child’s Smile, Polyhedron, Cube, Curiosity, Creativity, Paper Toy
Production Technology: Wanja makes active use of orange colors, with a symbol design showing a child who is smiling to deliver a brand atmosphere that is bright and fun. The graphic motif of the character design is the cube, which is used throughout to pique the interest of learners. Academic subjects are assigned different colors to make the materials easier to recognize. Areas on the cover design of the study book in particular were coated with glossy material to maximize the visual effect.
Design Challenge: We researched what elementary school students are interested in, while at the same time studying the graphic motifs that can best represent the Powerbox Learning Method. As a result, we selected the cube as the graphic motif, as it can be changed and expressed in different ways. We then selected cube-shaped game characters preferred by elementary school students, which were implemented in the cover design and paper toy kits to complete a consistent brand design.
Research: Digital natives are unique in being used to consuming short frame-based content items. Using this idea, we developed a system called the Powerbox Learning Method in which learning concepts are split into bits that are organized into square frames. The series also provides paper toy kits of cube-shaped characters to deliver the smile and enjoyment brand value. Twelve different types of toys attract the interest of learners, and collecting them provides learners another level of entertainment.
Inspiration: The paper toys are designed using various cube-shaped characters, which are also allocated in different forms on the cover of the textbook. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.
Project Duration: This project began in Seoul, Korea in August 2019 and wrapped up in January 2020. The series will be sold in Korea beginning in March 2020.
Operation Flow: From cover designs using cube-shaped characters as graphic motifs to the Powerbox Learning Method used in the text and cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors in the cover design provide a bright brand image, while paper toy making delivers an enjoyable brand experience.
Team Members: Creative Director : Young Hyun Kim
Designer : Ji Sun Park
Designer : Jae Yeon Jeon
Designer : Youn Seok Choi