Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Hoʻonaʻauao, Mea Kōkua Aʻo a me ʻIke Hoʻomaʻamaʻa Competition Category.
KalaHoʻonaʻauao· 2022
Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa
by Jaehun Kim
Client: Visang
A' Design Award Kala Winner in Hoʻonaʻauao Category
Verified Award Winner
Verify Award Status for #131226The Design
About Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa
ʻO Joyful Visang he moʻo puke aʻo no ke kula haʻahaʻa no ka makemakika, ke aʻo pilikanaka a me ka ʻepekema. Ua kūkulu ʻia nā puke aʻo ma luna o ka pāʻani a me ka hana e kākoʻo ai i ke komo ikaika ʻana o nā haumāna. Hōʻike kēlā me kēia uhi puke i ka ʻike o ke kumuhana: hoʻokumu nā kinona anahonua i nā mea kamaʻāina no ka makemakika, he manaʻo mōakāka o ke ao no ke aʻo pilikanaka, a me nā moʻolelo o nā meʻe no ka ʻepekema. Hoʻomaikaʻi nā kihi poepoe a me ka uhi pale maʻi i ka palekana. Lawelawe kekahi ʻāpana pelu ʻia ma ke ʻano he māka puke, ʻae kekahi wahi puka i ke kākau inoa ʻana, a hoʻohui ka paʻi lenticular i kahi hopena ʻekolu ana.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Joyful Visang Puke Aʻo no ke Kula Haʻahaʻa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visang developed play and activity-oriented elementary school textbooks that encourage active student participation. Learning content was developed to demonstrate its applicability to students. The mathematics text cover combines several geometric shapes to express the appearance of objects in the world. The social studies text evokes curiosity by 'looking into the world' as it unfolds in the book. The science text stimulates the power of imagination with stories of heroes.
- Dimensions & Packaging
- Width 215mm X height 280mm / Cover: art paper 250g, Body: high quality textbook 75g, Material: art paper 120g, 250g
- Tags
- math, science, society, vividness, learning, education, textbook, book design, children, students
- Production Technology
- Antibacterial coating and the rounded corners of the book for the safety of students. Visang added function and aesthetics through post-processing techniques. The math text uses a foldable flap that serves as a bookmark. For social studies, a perforated portion can be removed, leaving a space to write the students’ own names for identification. Lastly, science textbooks employ 3D lenticular technology, giving a moving, three-dimensional effect to the subject, piquing students’ curiosity.
- Design Challenge
- Digital natives are daily exposed to various media and colorful designs and have recognized traditional textbook designs as dull and boring. To remedy this, Visang transformed textbook designs in tandem with research institutes and through a variety of design experiments. In addition, following changes in the educational environment and student perspectives, Visang designed their textbooks to fully cultivate student subject competencies through remote classes or self-regulated learning.
- Research
- Visang textbooks are designed to be play and activity-centered, based on experiences that allow children to digest the contents of the textbook. After passing the 2021 accreditation for elementary textbooks, it was confirmed that the math, social studies, and science textbooks can kindle curiosity in students.
- Inspiration
- Traditionally, effective designs were aimed at universality that would not interfere with studying. However, modern students, who are daily exposed to diverse media and designs, find the old textbooks banal and uninspiring, failing to be interested or curious about the subjects. In order to remedy the problems of dull designs in the existing textbooks, Visang conducted experiments in cooperation with research institutes and directed the results towards changing textbook design.
- Project Duration
- This project first began in January 2020, and was completed in October 2021 / Korea, Visang
- Operation Flow
- Visang proposes an educational perspective aimed toward engaging learning. The cover design includes content from the course, enabling students to have engaging discussions and activities about what students will learn. Not only are the cover designs connected to learning content, but also employ dynamic and vibrantly colored illustrations that spark student interest. Additionally, the main text is designed to maximize the learning effect by considering the natural movement of the readers’ eyes.
- Team Members
- Designer: Minyoung Lee, SunHye Park, JaeYeon Jeon, Jieun Lee, Jin Kim, EunHee Kim, KyungHwa Jung, HyeJin Jo, YounSeok Choi, Seyeon Jeong,
Creative Director: KyoungMi Yoo, Sanghyun An
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