Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati by Stora Enso China Packaging

Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2022

Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati

by Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award Keleawe Winner in ʻUhi Category

15,903

Verified Award Winner

Verify Award Status for #131239

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati

Kikokikona Puke: ʻO Secret Behind Magic he pahu huna no nā nati hui like ʻole. Hoʻohana ka kiʻi pahu waho i nā laina hoʻonohonoho a me nā waihoʻoluʻu kumu ʻekolu, hoʻoulu ʻia mai ka haku mele Mondrian, hui pū me ke kala kope kraht ʻeleʻele hoʻohālike ʻia. Hoʻokō ke ʻano hoʻolālā i ka manaʻo o ka meaʻai kaulike a olakino ma ke ʻano maʻalahi. Hoʻohana nā pahu i loko i nā waihoʻoluʻu like a hoʻohui i nā kiʻi ʻano cartoon no kahi pāʻani hana kuleana. Kulai kahi ʻano hana hāpai i loko i kēlā me kēia pahu i loko a hiki i ka wehe ʻana, no laila hiki ke huki ʻia nā pahu āpau, hoʻokahi a hoʻokahi. Hoʻohana ʻia ka papa kūpono no ka pili ʻana i ka meaʻai a me ka ʻīnika soia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Secret Behind Magic Ka Hana Nui: Ka Hōʻeha Nati i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang